Spreading positivity through a smile during the toughest of times .

This full IMC campaign that was flighted across three different markets - Malaysia, Thailand and Philippines, served to establish the new positioning for Colgate in the South East Asia market.

Whilst was executed through a number of platforms and themes, it followed a consistent set of “muses” in each market who have had to overcome adversity. We showcased these stories through a number of executions to develop a full fledged Equity campaign for the first time in Colgate’s history in the APAC region. As Content Strategist and Equity APAC Lead I oversaw and managed this project for Ogilvy Red Fuse.

Make it stand out.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.