Colgate has a rich history of Celebrating Mothers Day
An integral part of Colgate’s ongoing annual Equity Content plan was celebrating motherhood. I enjoyed working on two such campaigns for Colgate in my time with Ogilvy - Red Fuse.
Just to see you Smile
This 2019 piece was created for our ongoing Equity Content plan that I created and managed during my time at Ogilvy Red Fuse. The campaign drove high engagement and “shareability” amongst our community.
The campaign was a cornerstone of our Equity Content plan and set the standard for all Social Equity work moving forward.
Gratitude - #SmileStrong
Building off of the previous years Mothers Day success, we looked to build another social campaign that would drive users to show appreciation for their mothers. This year, we had the added challenge of COVID-19, with many families separated for many months at the time the campaign launched.
We partnered with local singers and KOLs in the Philippines and Malaysia to write a song that could show their appreciation, and could incorporate our Equity approach for 2020 #SmileStrong. The campaign received fantastic uptake from the various social communities and the challenge laid down by our two singers garnered over 1 million video submissions in a week.